Lovability – the capacity to earn genuine, heartfelt love and loyalty from customers – is the secret ingredient that propels a select few organizations ahead and leads not only to consistent growth and profitability but sustainable happiness for everyone involved.

Brian De Haaff
About This Quote

The secret to success is to make your customers happy, by doing good things for them, and if you do that your customers will love you and they will come back. This is what makes a business a success.

Source: Lovability: How To Build A Business That People Love And Be Happy Doing It

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  1. Your principles are your true north because they instruct how you will handle every situation, especially when there is no easy choice.
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